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Schwarzkopf Pushes Personalized Beauty into The Salon

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By: TOM BRANNA

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At CES in Las Vegas last month, Henkel Beauty Care unveiled details on the Schwarzkopf Professional SalonLab, a new “digital ecosystem for quantifying and customizing” the hair care experience. With the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services, Henkel Beauty Care and Schwarzkopf Professional are reinventing the salon experience, according to the company. Henkel’s technology takes th...

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